The other main influence was… can you guess it ? Hello Kitty. This writing style contributed to the nowadays popular kaomoji and emoji It caused a lot of controversy and was even banned in many schools at that time. It partially started with a movement in handwriting where teenage girls began to use mechanical pencils and decorate their writing with symbols like hearts, starts and more known as marui-ji (round writing). The actual kawaii boom from which kawaii as we know it now started to develop in the early 70’s after World War II. The same thing goes for giving animals a human body or face which you can see nowadays a lot in anime, cat girls are super popular! Adding a ‘face’ to an object makes it feel more alive and people feel more affection towards it. But kawaii is actually so much more than just cute: it’s a huge part of Japanese culture and can be found in anime, fashion, art, music, lifestyle and more! The history of kawaii cultureĪccording to other articles kawaii culture started coming up in the 70’s, personally I wonder if it hadn’t already started years before that during the Heian period (794-1185) If you look at Japanese art from this time you often see prints with inanimate objects or animals with human characteristics. ![]() ![]() It makes many people think of pastel colors, Hello Kitty, frilly dresses, anime and of course Japan! The word kawaii is derived from a phrase that refers to blushing but through time the meaning of the word has changed and is nowadays translated to ‘cute’. If you’re familiar with Japanese culture then there’s no doubt that you’ve heard of the term kawaii.
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